Indeed, there are many similarities between art and wine. Both involve time: the time required for creation, for blending and maturation, and the time needed to discover and appreciate the finished product—a process of initiation. Visitors are invited to engage all their senses to articulate what they see, hear, and feel. There is also the unparalleled pleasure of sharing one’s discoveries and enthusiasm with others.

Viticulture and wine are deeply rooted in culture. Interpreting, bringing to life, and explaining this living heritage—through documents and personal accounts—enables us to understand the history of winegrowing and its contemporary challenges, to grasp the richness of this legacy, and to highlight the values ​​of the cooperative movement.

La Còla celebrates the history of the site and its local area, reinterpreting it through contemporary creative work to foster a fruitful dialogue between past and present, offering a cultural experience that is both deeply rooted and innovative. While serving as an exhibition space, La Còla is also a hub for research and creation, hosting artists—including visual artists, musicians, writers, and choreographers—throughout the year. It is a place where projects are developed and allowed to mature, taking shape within the cooperative’s former vats—the very spot where the wine was once aged.

The exhibitions offer an opportunity to discover works that were mostly created during residencies or carefully selected for the site. In every instance, La Còla’s exhibitions aim to convey the unique nature of the creative process to visitors through tours and the wide range of engagement activities offered to them.